Why do shoppers abandon their ecomm carts?

• Shipping costs (guilty! Sometimes it’s the only way to figure out how much shipping will cost.)
• Deal searching / price comparison (ecomm satisfies the game urge unlike brick-and-mortar, the hunt for deals can be half the fun)
• Waiting for a sale (shoppers have been conditioned to wait for a discount winback email or use their cart as a wish list)
• Squirrel! (they get distracted)
• Want to put eyes on the product before purchasing