It’s not always our expectation of success that’s proven wrong, it’s our expectation of timeframe that’s usually the problem.
Deployment at scale takes so much longer than anyone ever imagines. If you see someone with a new technology that is a barely working lab demo with six PhD students baby-sitting it behind the scenes, and the they say it is going to change the world in two years, just laugh.
Promising results on a miraculous timeframe is setting yourself up for uncomfy convos later.
via Rodney Brooks