More ads in more places: Discord edition

Discord has begun rolling out In-Game Rewards — branded video ads tied to game-related perks.

How it works:

• Unskippable, immersive video ads. These ads pause if users look away, ensuring full engagement.
• Opt-in personalization. Users can enable “In-Game Rewards” to receive promotions tailored to their gaming activity.
• Privacy-friendly targeting. Discord doesn’t rely on real names or invasive personal data, giving brands interest-based targeting with fewer privacy concerns.