The power of influencers continues to grow, but their status as a marketing channel has been recognized and accepted:

“authenticity” as a valued trait in influencers may be on the way out. Only 35% of Gen Z consumers said they cared most about authenticity from influencers, while 47% said they cared about follower count.

Traditional cool may be back in vogue for 2024, and what’s more traditionally cool than popularity?

via Marketing Dive