Looking to grow your business? Here are 5 to-do's you can use to increase your customer count, according to Hubspot's CMO.

Pick 1, do them all, your call.

Let's dive in.

Better Conversion Rates

Chances are your current conversion rates are somewhere south of 100% (and if they're not, stop reading this and enjoy your success), which means they can be improved.

This is the best place to start since the changes happen on a platform you own and control. Plus, it means more customers without more traffic and any increases in traffic should scale this up.

Some places to start:

• Make sure your phone number is on your site
• Use a consistent message throughout the conversion journey
• Provide (way) more value than anyone else

Follow Up Faster

The best way to turn someone who is interested into a customer is to not let them lose interest.

This is what social users expect:

How can you respond faster?

• Automation (whether via autoresponders or AI)
• Better internal processes to incentivize more rapid responses

Customer Referral Program

Word-of-mouth always wins.

Turn your biggest fans into your best marketing and reward them for doing so.

(Assumes you've made something worth talking about in the first place, of course.)

Improve Net Promoter Score

What is net promoter score? It's that quick survey you've probably seen about how likely you are to tell a friend on a scale of 1-10. SaaS companies in particular love this metric.

I think it's a bit overhyped, but if it makes sense it can be useful data to have. Bonus points if you don't let people answer with 7, that's the cop-out answer on a 1-10 scale.

Beyond the specific tool used to collect/implement, listening to customer feedback is usually a good idea.

That doesn't mean you have to do everything they say, the customer is not always. But listening to what your customers say and how they say it can unlock insights to improve your experience, and create more customers.

All The Traffic!

You knew this one was coming. At some point, if you're still looking for growth, the only way is to get in front of more people.

But that doesn't mean you just start flooding every platform du jour with your brand.

Obsess about 1-2 core channels

Organic search and paid advertising are the classics. The first is for long term dividends, the second is for reach and sale.

If you have the capabilities, something like YouTube or a podcast could be a good channel for you. Content can create a moat via parasocial relationships. Similar to cultivating a community. These efforts are hard for other brands to duplicate and can create deeper relationships with your core fans. This also means these efforts are harder to make and maintain.

Don’t spread yourself too thin

Max out one or two channels that drive traffic and performance. Don't get distracted by new and shiny things or that one quick hack you saw in a headline, focus on your top channels and make sure they're finely tuned.

Once you've maxed those out you can think about other channels. Just make sure the new channels don't come at the expense of your top channels.

TL;DR:

5 ways you can get more customers (chances are there is at least 1 item on this list you aren't doing):

• Improve your conversion rates
• Respond faster
• Start a customer referral program
• Improve your net promoter score (/listen to customer feedback)
• Get more traffic