Investment is (slowly) trickling back into ad tech

recent activity is a stark contrast to the conservatism of investors in 2023, with speculation centering upon the AI and CTV sectors.

AI is not a surprise, slap that label on anything and you’ll attract investment right now.

CTV is the heir apparent to the traditional TV advertising throne, even if YouTube and other creator-content based platforms will carve a sizable slice of that pie for themselves.