Seems inflation makes ad-supported media more appealing

13% of consumers are opposed to ad tiers on streaming platforms, according to the survey, which polled roughly 18,000 US adults. That’s a significant decrease from last year’s 36% who said they were opposed to ads in exchange for discounted streaming.

There are some forms of media where ads are seen as normal:

• Radio (now podcasts)
• TV (now streaming)
• Publications (now digital in oh so many ways)

The grow first, monetize later playbook is what causes louder disapproval of ads.

via Marketing Brew