Google’s search ranking factors leaked & the SEO world has been doing its best Shark Week impression trying to digest the info and tease out the secrets contained within.
It’s over 14k attributes.
I haven’t dug in yet, but I agree with this approach:
Ultimately, you want to build content that people like. That people want to click on. That people want to consume. That people want to share. That people just want to go back to.
-Barry Schwartz
Content may be distributed by algorithm, but it shouldn’t be created for them.