College dorms are big business.

college students are expected to spend $20B more than last year, reaching around $94B

Back-to-college spending has near doubled since 2019 & consumers are projected to spend an avg of $1,366.95 / person

This extends beyond dorm decorating:

you just want to either match or beat what you’ve seen in the past. It just ups the expectation these students have of their spaces. … This concept of aspirational lifestyle and making it actually attainable is something that Dormify embodies and helps them create.

That’s human behavior & branding 101