The headline:

OpenAI is thinking about making its own browser

Not a surprise. They’re also rumored to be working on a phone and more integrations with hardware makers.

“The New Google” is a pretty obvious avenue for them to pursue.

This is why regulator’s reasoning for forcing Big G to sell Chrome feels off.

Google is getting chipped away at from many angles as options proliferate. But a better option is the only thing that will knock the company synonymous with search out of its number 1 spot.