Happy Halloween! It’s now shopping season…

It’s time to talk turkey because brands are gearing up for BFCM (Black Friday Cyber Monday). But don’t about treat yo self and Q5 (which is a dumb name).

According to TikTok, Q5 (“the small but mighty post-holiday shopping period between Christmas and mid-January”) means:

More shopping: 79% of TikTok users are likely to continue shopping in Q5.

I have one client where we plan for a big BFCM and Q5 with minimal activity in between. Don’t sleep on it. And don’t underestimate the allure of self-gifting.