“We’ve got a bunch of great C chords! There’s gonna be some E minors and some G’s! And some cymbal hits!”

That’s not a great way to sell an album. Information rarely sells art.

Information rarely sells most things.

Features and specs help make the final decision, when the consideration set has been narrowed down.

Emotional messaging is where the process starts.

People aren’t searching for a specific horsepower on their lawnmower. They’re searching for shorter grass with less effort.

They’re searching for a well maintained stage for memories.

_via Gabe the Bass Player