Some interesting findings from a study comparing Google Search to chatbot traffic (caveat: chatbot volume is much smaller)

AI chatbot referrals stay more than a minute longer than Google traffic.

And visit more pages

The data indicates that homepages are more important in the “AI future” and that AI chatbots qualify users better before sending them out.

and

AI seems to go counter to the age-old study of “every second a page loads faster, it converts more people.”

Instead, it pre-qualifies users before they visit a site, which leads to those users being happy to spend more time.