Instagram is going small?

The platform is introducing a ranking change that will give smaller creators more distribution, replacing reposts with original content in recommendations, adding labels to reposted content and removing content aggregators from recommendations.

Plus…

a new way to rank recommendations that will show eligible content to a small audience that it thinks will enjoy it. As people engage with the content, the top performing set of Reels will be shown to a slightly wider audience, then the best of these will be shown to an even wider group and so on.

via TechCrunch