Building on this post, I like the point made at the end of the episode.
The experiences are different because Sam’s Club zagged to Costco’s zig.
It makes sense to not replicate what your chief competitor is doing but offer something different and distinct because you’ll appeal to a different segment of consumers.
Find value for your consumers that’s not just being the cheapest product available, because you’re never going to win that race
Give consumers are compelling reason to shop at your store and trust your brand