How can you turn an L into a win?

The ad above is from La Vie Foods, a vegan food company from France. The translation of the ad below should make everything clear. But first, the setup:

Vegan bacon producer La Vie has been accused of unfair competition by a French pork lobby.

INAPORC claims that the company’s plant-based lardons are too similar to conventional pork alternatives, thereby copying the originals.

Now, the response:

The light pink portion at the top of the ad reads:

The pork lobby is attacking us because our veggie lardons are indistinguishable from pork lardons.

The small, darker pink bar in the middle reads:

Help us defend ourselves, by sending them this letter.

The postcard looking bit at the bottom says:

Dear pork lobby. Thanks for the compliment. We think that your pork lardons are indistinguishable from our veggie lardons. Would you mind changing your recipe? Thanks.

We may not talk about Bruno, but what's something your sector doesn't usually talk about that you can turn into a differentiator?