A good listen on how to structure your sales funnels, ad-landing page congruence, and some quick benchmark metrics.

I really like this way of thinking about a funnel:

A funnel is something that enables a business to do more business with the people that the business owner was meant to serve.

It’s not about scamming, it’s about serving.

More tidbits:

• Match your ad to its landing page (or opt-in page, which I think is a more helpful name) - both text and image
• If you’re collecting emails from cold traffic, aim for a 30%+ conversion rate. Anything below 10% is a big problem.
• What’s a good click rate for your emails? 1%+. 2-4% should be the target. 6%+ is amazing.

2 interesting nuggets in this one.

First, more proof that podcast ads are one of the better digital placements. They are an understood and generally well tolerated aspect of the medium.

33% or survey respondents said they pay more attention to podcast ads compared to commercials seen on other sources (TV, online, etc.)

Affinity for a show or host can be transferred to the brands advertising on the show, which I a big bonus compared to many other platforms.

Second, an interesting rundown of Server-Side Ad Insertion (SSAI) and streaming’s frequency problem.

The problem arises in video on-demand use cases. The full ad load is determined while the video loads, which means the auction only happens once and in a small window. The outcome? So much ad repetition.

starting at about the 23:41 mark

Not that this is surprising, because math, but we're heading towards a dangerous fiscal place as baby boomers continue to age into entitlement programs. Stan Druckenmiller is predicting a financial crisis somewhere between 2025-2035 because of this. Current calculations have social security and medicare doubling from roughly 12% of GDP today to 24% by 2080.

I like the point one of the hosts (Chamath) makes while tempering the doom and gloom:

Economics are a relative problem where you have to weigh countries against each other.

I don't think there's much value in saying because it happened in these moments, it's going to happen the same way here. What people don't understand is that we're a unitary, singular monoeconomy that is anchored by the US dollar.

Sidenote, Druckenmiller is also long Microsoft and Nvidia. Which suggests early mover advantages in the realm of (consumer) AI.

How does something become ubiquitous?

It has to do something useful and meaningful that serves human interests.

This was stated in relation to AI, but seems like a really good first check in marketing (which starts with the product/service itself). Not everything needs to be ubiquitous, but expectations need to be aligned.