Metadon

Details about Meta’s “Twitter clone” are starting to leak.

Why the quotes? Because it feels more like Mastodon. 500 character limit, decentralized (or whatever that means in Meta-speak), and using your Instagram credentials for your account info (essentially choosing Insta as your Mastodon server).

Here’s why this is really interesting:

With more discussion shifting to messaging chats, as opposed to people posting in public feeds, Channels is designed to lean into this, providing a more private, intimate discussion interface for creators and their fans.

Barcelona sounds similar, though in a dedicated app, with users able to follow others and stay on top of their text updates.

The platforms venture further into the dark forests.

Stop, Collaborate, & Influence

TikTok has released a guide to running a successful creator campaign on the platform.

It boils down to being authentic yet on trend and connecting with the right subculture.

And remember:

Consumer attitudes toward influencers are changing, but not necessarily for the worse. Audiences are becoming more sophisticated and taking an active role in their relationships with influencers. Marketers who listen to consumer perspectives, choose the right influencers and stay flexible in the face of changing tastes will be set up for success.

Google Goes For Two

Big G’s ad revenue has dropped for the second straight quarter. But the bigger story is that Google is on the defensive for the first time in a long time following Microsoft’s BingGPT sucker punch.

OperAI

Opera has released an early preview of what the future of browsers could look like in an AI-powered world. Mostly a blank canvas for future developments, current features include: chatbot integrations and automatic tab grouping.