🚨Meta Meltdown: Check Your Budgets
You've probably heard by now, but a Meta bug decided budgets are for chumps over the weekend and went all in like a drunk kid in Vegas.
Per Social Media Today:
Some ad buyers reported CPMs up 200%-500% versus the previous day, while all ad performance metrics were seemingly affected. Other advertisers also reported their ad sets well exceeding their daily set budgets, with no way to limit the damage.
Details starting to emerge.
— Taylor Holiday (@TaylorHoliday) April 23, 2023
Here’s what we know.
- Issue began at 1AM PT
- Happened on FB more than Insta
- Meta has stopped serving audience network as a result (possibly the source of the issue)
- Campaign optimizations including offsite conversions, mobile app…
Was my Ad Account part of the overspend from Meta? How do I Find out?
— Grayson Lancer Cross | (Snack Sized) (@GraysonCross_) April 23, 2023
Where do I see breakdown by hour. Look below! pic.twitter.com/kFOVc6WWAK
It's too late to do much about it now, but if you can find a Meta rep you can request some credits to make up for it.