Instagram is a great illustration of the splintering of social media:
users now “post a lot more to stories, and send a lot more DMs, than they post to Feed”.
main IG feed now becoming more of a discovery platform, in highlighting the best trending, primarily video content, while the social elements shift out of public sight.
original posting has continued to decline. And without that, Meta’s apps lose a significant aspect of their appeal, and their power as connective engagement surfaces.
Meta also gleans major value from interaction, and facilitating participation