Instacart is an advertising platform that dabbles in grocery delivery, just in time for the Retail Media Renaissance
From Bloomberg:
Instacart will show advertisements on the high-tech shopping carts [which include self-checkout and are equipped with cameras and sensors to detect items] it sells to grocery stores
& a Google Shopping Ads partnership:
powered by Instacart’s first-party retail media data and closed-loop insights, to reach high-intent consumers searching on Google and get their products into consumers' hands in as fast as an hour.
YouTube—the unofficial king of podcasts—is coming for the crown.
If you’re a podcast creator, you can use YouTube Studio to upload your podcasts to YouTube through an RSS feed.
via Google
About that Google kicking cookies to the curb thing…
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end.
via MarTech
It’s GA4 all over again
🍪 ☠️
The day has come, with Google activating the first stage of its cookie-removal strategy today [January 4]
via SocialMediaToday