I recently mentioned some of Google’s post-cookie plans are a bit controversial. Like this one:
Chrome’s “Enhanced Ad Privacy.” That’s the technology that, unless switched off, allows websites to target the user with adverts tuned to their online activities and interests based on their browser histories.
Part of the reason is the apparent dark patterns in the consent system.
If you have to trick users/customers, you’ve probably lost the plot.
Hitting thresholding issues in GA4?
You can try turning off Google Signals, or changing your reporting identity to device based.
A heads up, Google Support’s official rec is to only switch when you are pulling a report and hitting a threshold. When done, switch it back to another option.
Exclusive: ChatGPT traffic slips again for third month in a row
Exclusive: this is irrelevant
AI like ChatGPT is a feature or tool, not a consumer app.
The goal isn’t for ChatGPT to become the next Google Search, it’s to become the next Amazon Web Services.
The post-cookie Chrome is just about ready, which means the officially death of third-party cookies is imminent.
Of course, many of Google’s planned replacements are still a bit controversial, so this should be fun for marketers.
