Meta
- More prominent promo callouts
- Expanded reminder ad capabilities
- Site links for all (these do get used based on my tests)
- More features to get people taking action at a physical location
Meta wants your holiday ad dollars, so it’s rolled out:
Posts with a lot of comments look to be more heavily weighted when it comes to what shows up in your Threads feed. That’s over re-shares and Likes, with the experiment seemingly suggesting that the Threads algorithm is geared towards incentivizing discussion over everything else.
This makes sense at first glance because commenting is the highest form of public engagement. And engagement is what Meta’s other apps struggle with.
So Meta wants engagement and the algorithms are primed to reward the actions the platform wants.
But this article raises a great point I hadn’t thought about—about what Meta really wants.
ROBOT FOOD!
What better input to train your social platform’s LLM on than public user conversations?
Snapchat will soon start “experimenting” with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel.
These “Sponsored Snaps” from brands will appear as unread messages in Snapchat’s main Chat tab, implying that they’ll sit above messages from a person’s contacts until they’re acted on. This is the first time Snap will show ads in the most used part of its app.
Snap might be another early indicator. Have to imagine Meta is watching closely.
Apparently that “unknown” age range in Google Ads is mostly teenagers and younger users.
Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group was populated by younger users.
I wonder what the percentage is.
New learnings from The Meta Rep™:
If you pause a campaign / ad set / ad, you have 7 days to turn it back on without losing any of the learnings it’s accrued.
After that 7 days you’re starting over.