Cool Curious Glitched Hermes

CuriousMarketers.Club

Meta

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    Companies have moved focus from growth to revenue since Fed rates rose above 0. Especially those that care about their market cap & stock price.

    An easy way to do this is to pass a previously internalized cost to customers. If you can pass the blame, even better.

    Thus: Meta is passing on the Apple tax for boosted posts to advertisers

    The change stems from a 2022 App Store update where Apple extended its typical 30 percent cut of digital purchases to boosted posts.

    You can add prepaid funds to your account via a web browser to get around the App Store tax when boosting in-app.

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    Two Anthony De Mello quotes:

    A village blacksmith found an apprentice willing to work hard at low pay. The smith immediately began his instructions to the lad: “When I take the metal out of the fire, I’ll lay it on the anvil; and when I nod my head you hit it with the hammer.” The apprentice did precisely what he thought he was told. Next day he was the village blacksmith.

    &

    Those who make no mistakes are making the biggest mistake of all-they are attempting nothing new.

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    Sounds like the digital ad market is doing just fine

    Meta’s fourth-quarter ad sales jumped 24% from a year earlier to $38.7 billion, while Amazon’s booming ad unit rose 27% to $14.7 billion. Meanwhile Alphabet, still the market leader, saw its Google ad business rise 11% to $65.5 billion, boosted by 16% growth at YouTube.

    via CNBC

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    New Meta attribution setting: Engaged-view

    when someone plays your video ads for a minimum of 10 seconds (or watches 97% of the video length if it’s less than 10 seconds) and converts within a 1 day window.

    New LinkedIn pixel feature: Website Actions

    empowers B2B marketers using LinkedIn’s Insight Tag to capture and measure website actions without the need for additional tracking codes on their website.

    • something about retargeting

    New YouTube analytics: Playlist Analytics

    Does what it says on the box

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    Threads is rising, TikTok is stalling, and Instagram is #1.

    I’d venture weathering this latest challenger has Meta feeling nearly invulnerable, which is probably why Zuck feels confident enough to embrace open source for AI and the fediverse for Threads.

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