Meta
- something about retargeting
- Background Generation: Creates multiple backgrounds to complement the advertiser’s product images
- Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels
- Text Variations: Generates multiple versions of ad texts based on advertiser’s original copy
- Will we be able to opt-out?
- Will we be able to approve, or at least nudge, the outputs?
Sounds like the digital ad market is doing just fine
Meta’s fourth-quarter ad sales jumped 24% from a year earlier to $38.7 billion, while Amazon’s booming ad unit rose 27% to $14.7 billion. Meanwhile Alphabet, still the market leader, saw its Google ad business rise 11% to $65.5 billion, boosted by 16% growth at YouTube.
via CNBC
Also on Bluesky
New Meta attribution setting: Engaged-view
when someone plays your video ads for a minimum of 10 seconds (or watches 97% of the video length if it’s less than 10 seconds) and converts within a 1 day window.
New LinkedIn pixel feature: Website Actions
empowers B2B marketers using LinkedIn’s Insight Tag to capture and measure website actions without the need for additional tracking codes on their website.
New YouTube analytics: Playlist Analytics
Does what it says on the box
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Threads is rising, TikTok is stalling, and Instagram is #1.
I’d venture weathering this latest challenger has Meta feeling nearly invulnerable, which is probably why Zuck feels confident enough to embrace open source for AI and the fediverse for Threads.
Also on Bluesky
Meta has started rolling out its “first generative AI-powered features for ad creatives in Meta’s Ads Manager”
2 big questions for marketers:
I’m hearing the answer to both might be “no”
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Re: Apple paying for training data
Meta is in the best position here because of its social graph and user engagement history.
Apple’s privacy stance means no real user data but it has a massive bank account and history of working with rights holders (see: iTunes).
The hardware platform is its killer feature though. It doesn’t need to be the fastest scaling consumer app in history to become relevant, it just needs to ship via software update.
Imagine a day where you wake up, your Apple Watch recognizes you put your AirPods in and starts a personalized podcast via Siri of relevant news, stock updates, weather, and your calendar. Maybe even your recent messages and emails and reminders.
It’s mostly just plumbing and PR at this point.
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