Meta

Jan 20, 2024 ∞
Re: Apple paying for training data
Meta is in the best position here because of its social graph and user engagement history.
Apple’s privacy stance means no real user data but it has a massive bank account and history of working with rights holders (see: iTunes).
The hardware platform is its killer feature though. It doesn’t need to be the fastest scaling consumer app in history to become relevant, it just needs to ship via software update.
Imagine a day where you wake up, your Apple Watch recognizes you put your AirPods in and starts a personalized podcast via Siri of relevant news, stock updates, weather, and your calendar. Maybe even your recent messages and emails and reminders.
It’s mostly just plumbing and PR at this point.
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Also on Bluesky
Jan 20, 2024 ∞
Meta is aware of a loophole that lets the message spam tsunami through & engineering is working on a fix.
In the meantime, this might help. Navigate to:
• Business Suite
• Inbox
• Settings
• Chat Plugin
• Customize your Chat Plugin
• Turn off Guest chat

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Also on Bluesky
Jan 20, 2024 ∞
As interest targeting slowly goes by the wayside in favor of AI and algorithmically driven targeting, the targeting us marketers have the most control over is the pieces we feed the robots.
That means creative.
Your messaging and visual assets are where your true targeting capabilities lie.
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Also on Bluesky
Jan 20, 2024 ∞
Meta expert Andrew Foxwell says the removal of detailed targeting means no more narrowing interest audiences via AND layering.
I don’t see this spelled out in the Meta post about it, but it would make sense under the “too granular” reasoning.
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Also on Bluesky
Jan 16, 2024 ∞
From Meta:
We’re discontinuing some detailed targeting options because they are either not widely used, redundant with others, too granular, they relate to topics people may perceive as sensitive (e.g., targeting options referencing causes related to health, race or ethnicity), or because of legal or regulatory requirements.
Interest targeting is on its last legs. All hail the robots.
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Also on Bluesky