Cool Curious Glitched Hermes

CuriousMarketers.Club

Meta

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    From Meta:

    We’re discontinuing some detailed targeting options because they are either not widely used, redundant with others, too granular, they relate to topics people may perceive as sensitive (e.g., targeting options referencing causes related to health, race or ethnicity), or because of legal or regulatory requirements.

    Interest targeting is on its last legs. All hail the robots.

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    From Exploding Topics:

    Immersive dining is part of the Immersive Experiences meta trend.

    Searches for “immersive experiences” have grown by 144% over the past 24 months.

    Immersive experiences have become more accessible, thanks to technologies like AR, VR, and projection mapping.

    Videos about immersive experiences have over 515 million views on TikTok.

    The further we get from pandemic-era lockdowns, the more the consumer pendulum swings from goods to experiences.

    a line graph showing the upward growth trend in search volume for Immersive Dining since 2019
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    Rumor has it the TikTok Shop team is 6 people strong.

    More X than Meta.

    The more I hear about TTS, the less I want any part of it.

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    Meta’s big new announcement is…browser history?

    Facebook recently rolled out a new “Link History” setting that creates a special repository of all the links you click on in the Facebook mobile app.

    A few (non-exclusionary) guesses why:

    • Trying to inch their way to regulatory approval
    • Hoping transparency = user approval (Threads has embraced ActivityPub, maybe more openness is the future)
    • Improving AI + increasing privacy makes the secret sauce less secret, so no need to act super sketchy (thought plenty see this as sketchy)
    • Some forthcoming platform play

    via Gizmodo

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    I knew Google paid Apple a lot for default search engine status, but seeing it put this way was still crazy:

    Google pays Apple Inc. 36% of the revenue it earns from search advertising made through the Safari browser

    This is why everyone (Amazon, Google, Meta, Microsoft, OpenAI) wants a hardware platform. They want to own the access point, because value accrues there.

    Defaults are powerful. And the device can set the defaults.

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