Meta
- Backgrounds for product images
- Magic crops to stretch one asset across Meta’s many aspect ratios
- Text variations
Meta is bringing generative AI to ads with:
The first one is welcome news for any company with white background product shots, those don’t work well on social.
The last one is the AI-indication of an existing feature.
The second one is what I’m most excited about. Anything to streamline asset creation and optimization across placements is very welcome.
Magic crops plus text variation with more aesthetic automatic overlays would be a great next step to make it even easier to advertise across placements.
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More social shifting to messaging as Meta starts testing broadcast channels on Facebook, following the features success on other platforms.
Distribution of social content by users is increasingly moving to private channels.
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Everything old is new again, which is why Media Mix Modeling is the new attribution.
measurement has been so hampered by recently enacted privacy restrictions that Meta, Google and Amazon are finding that any measurement tool is better than not demonstrating attribution at all.
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More ads in more places: the metaverse (but not the Meta version)
[Roblox has] made a notable hire [from Meta] in its partnerships division, a move that comes as it gets ready to open up its new advertising network more broadly and looks to get more brands creating virtual experiences.
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Snapchat+ brings in almost $20M a month for the AR/camera/messaging platform.
Meta may offer an ad-free subscription for EU-users to satisfy regulators. Same with TikTok (not sure which markets though).
The internet continues to splinter across geopolitical divides and advertising is one of the fulcrum points.
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