Meta
- Backgrounds for product images
- Magic crops to stretch one asset across Meta’s many aspect ratios
- Text variations
In R.I.P. Social Media Managers I wrote:
Organic social media for brands is dead. And it has been for a while.
I’m not the only one saying this. A Digiday survey found:
This shift in investment in Facebook and Instagram, along with the decrease in usage and posting frequency on the platforms, is a strong indicator that, overall, agencies are seeing a lack of return on investment when it comes to Meta.
But some might be taking it too far, leaving opportunity for the rest:
Digiday’s surveys also found that far fewer agencies are buying ads on Meta’s platforms this year than last year.
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Meta is bringing generative AI to ads with:
The first one is welcome news for any company with white background product shots, those don’t work well on social.
The last one is the AI-indication of an existing feature.
The second one is what I’m most excited about. Anything to streamline asset creation and optimization across placements is very welcome.
Magic crops plus text variation with more aesthetic automatic overlays would be a great next step to make it even easier to advertise across placements.
Also on Bluesky
More social shifting to messaging as Meta starts testing broadcast channels on Facebook, following the features success on other platforms.
Distribution of social content by users is increasingly moving to private channels.
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Everything old is new again, which is why Media Mix Modeling is the new attribution.
measurement has been so hampered by recently enacted privacy restrictions that Meta, Google and Amazon are finding that any measurement tool is better than not demonstrating attribution at all.
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More ads in more places: the metaverse (but not the Meta version)
[Roblox has] made a notable hire [from Meta] in its partnerships division, a move that comes as it gets ready to open up its new advertising network more broadly and looks to get more brands creating virtual experiences.
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