Meta | CuriousMarketers.Club

Aug 28, 2023 ∞

Interested to see which feed users end up preferring. And how turning off the algorithm impacts ad performance.

Meta has confirmed that non-personalized content feeds are incoming on Facebook and Instagram in the European Union

content could be ordered and displayed chronological (such as based on the time a post was made) or ranked by local popularity (such as for ordering search results).

Aug 27, 2023 ∞

The expected customer action rate is the most important element of our [ad] auction.

Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta

Aug 21, 2023 ∞

Survey says…

Google and Meta are still the go-to duo for marketing spend.

Surprises to me in this chart: LinkedIn, Netflix, and Hulu.

The first is higher than I expected, #3 is a prime spot in this lineup. The other 2 show the growth of streaming ad platforms.

Prepare for increased auction pressure as needed.

A graph from search engine land showing the results of their survey on which digital ad platforms marketers plan to invest in over the next 12 months. Google leads with 81%, followed by: Meta at 57%, LinkedIn at 40%, TikTok at 32%, Microsoft at 31%, Amazon at 27%, X (Twitter) at 23%, Pinterest at 22%. Rounding out in descending order: Apple, Spotify, Reddit, Netflix, Snap, Walmart, Hulu, and Instacart.

Aug 18, 2023 ∞

I’d wondered what Meta’s Multi-Advertiser ads looked like, guess I can now safely opt-out of this placement.

Aug 15, 2023 ∞

Just noticed this in Meta Ads Manager today, Meta Shops stats will now be sent to third-party analytics and attribution tools if you have one setup.

Meta: About third-party marketing tags for measuring Shops ads performance in your third party reporting tool