Meta | CuriousMarketers.Club

Aug 18, 2023 ∞

I’d wondered what Meta’s Multi-Advertiser ads looked like, guess I can now safely opt-out of this placement.

Aug 15, 2023 ∞

Just noticed this in Meta Ads Manager today, Meta Shops stats will now be sent to third-party analytics and attribution tools if you have one setup.

Meta: About third-party marketing tags for measuring Shops ads performance in your third party reporting tool

A screenshot from Meta Ads Manager showing a third-party marketing tags section at the bottom of the ad creation pane with a Google Analytics 4 measurement tag autofilled from Commerce Manager settings.

Aug 6, 2023 ∞

A group formed by Meta, Microsoft, Amazon Web Services and TomTom is releasing data that could enable companies to build maps that rival products from Google and Apple.

Of note because I think maps will become an increasingly important OS later moving forward. With AR, AI on the edge and ambient computing devices, and self-driving cars (maybe). All benefit from geospatial awareness.

Also, I think TomTom used to help Apple with its maps. And Meta, Microsoft, and Amazon could be an interesting team up elsewhere.

Meta, Microsoft and Amazon team up on maps project to crack Apple-Google duopoly

Aug 4, 2023 ∞

🚨 New variants found of malware that targets Facebook business accounts 🚨

To gain access to target systems, hackers used phishing links, tricking victims into downloading files that contained the malicious infostealer, Unit 42 said.

Once the malware is executed, it checks for any logged-in Facebook business accounts in the default browser and proceeds to hack them. It steals various information about the target, such as their follower count, user verification status, account credit balance and ad information.

Be careful with those Meta-looking messages!

Aug 1, 2023 ∞

What signals are left if these are removed? Is advertising worth it at that point?

Meta Platforms has proposed asking all users in Europe to decide whether they would like to see ads targeted based on how they interact with the company’s apps, such as what videos they watch or posts they share.

And isn’t that first-party data? The kind of thing that’s supposed to fill the cookie-shaped gap all platforms are prepping for?

WSJ: Meta Offers to Seek Consent for Highly Personalized Ads in Europe