Meta
- Locations
- Minimum Age
- Custom Audience exclusion
- Languages
- Custom Audiences
- Age
- Gender
- Detailed targeting (demographics, interests, behaviors, etc)
- Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta
Facebook can be sued over allegations that its advertising algorithm is discriminatory
This has already happened in verticals like housing and credit. The number of “special categories” might grow after this. How will this impact the Advantage push?
“Facebook does not merely proliferate and disseminate content as a publisher … it creates, shapes, or develops content” with the tools.
Big Tech is already on trial (Amazon, Google). AI is putting algorithms front-and-center. Section 230 has been targeted before.
This Meta ruling will just be the first of many, which means digital ad targeting is about to be overhauled. Is this the future?
Also on Bluesky
Just got the new Meta ads manager audience setup flow. It’s 2 sections:
Audience Controls
Set criteria for where ads for this campaign can be delivered.
Advantage+ audience (optional)
Our ad technology automatically finds your audience. If you share an audience suggestion, we’ll prioritize audiences matching this profile before searching more widely.
More competitor spying! Er, I mean, competitive research and inspiration gathering.
Also on Bluesky
Interested to see which feed users end up preferring. And how turning off the algorithm impacts ad performance.
Meta has confirmed that non-personalized content feeds are incoming on Facebook and Instagram in the European Union
content could be ordered and displayed chronological (such as based on the time a post was made) or ranked by local popularity (such as for ordering search results).
The expected customer action rate is the most important element of our [ad] auction.
Also on Bluesky