Meta
What signals are left if these are removed? Is advertising worth it at that point?
Meta Platforms has proposed asking all users in Europe to decide whether they would like to see ads targeted based on how they interact with the company’s apps, such as what videos they watch or posts they share.
And isn’t that first-party data? The kind of thing that’s supposed to fill the cookie-shaped gap all platforms are prepping for?
WSJ: Meta Offers to Seek Consent for Highly Personalized Ads in Europe
Meta is ‘is seeking to patent a system for “user identification with voiceprints” for social media networks.’
It’s mostly for 2FA, but ‘these voiceprints could allow the company to provide “customized content to the identified users.”’
Allowing the algo to deliver ‘content to “match the interests of the identified users, and may include advertisements, news feeds, push notifications, place tips, coupons, or suggestions.”’