Paid Media & Ad Platforms
If you’re doing influencer marketing, don’t issue a brief so tight all the videos look the same.
You want cohesive, not annoying.
*inspired by my wife seeing a series of influencer reels for a brand, all overacted in exactly the same way
Also on Bluesky
Google is in an interesting spot. It still makes a ton of money from Search ads, but their effectiveness in a vacuum has declined. It harvests demand instead of creating it.
It’s watching ChatGPT’s ads rollout to see what it can steal for Gemini.
It couldn’t figure out audio ads on the world’s biggest podcast platform, so it phoned a friend:
The agreement makes SiriusXM Media…the exclusive advertising representative of YouTube audio advertising inventory in the U.S.
Big G is far from broke. But it might start/be having difficulty generating revenue at the rate it’s used to.
Also on Bluesky