If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo.
When your brand has fingerprints, don’t do things that require you to wear gloves.
Build a brand that doesn’t need explicit branding.
From Forked Lightning:
the U.S. economy added 19 million total jobs between 2013 and 2023 but lost 850 thousand retail sales jobs.
Retail sector employment is shrinking.
Based on the two graphs below, I’m guessing e-commerce is a big reason why. Along with in-store automation.
This quote from Ben Thompson triggered a thought
distinct nation-states, with their own languages.
This is basically what fandoms are.
The nation-state of Taylor Swift.
The nation-state of Formula 1.
The nation-state of Tolkien.
The nation-state of Star Wars.
The nation-state of Disney.
The nation-states of sports.
In line with people “adding luxury and indulgence around the margins,” the self-gifting trend is forecast to grow this year.
Most holiday shoppers (83%) plan to buy themselves a gift this year, up from 76.2% last year, according to JLL’s holiday shopping report.
Survey says…
69% of consumers worldwide say email is their preferred communication channel with brandsBrands need to be cautious about sending too many emails, because 25% of consumers worldwide unsubscribe from brand email and texts at least once per week
The bonus for brands is the first-party data email sign ups collect.
The bigger your list, the smaller your ad budget can be (depending on your business goals).