Word spreads because taste aligns…not because of wild interruption.

Find the stories that mesh.

Adobe’s holiday shopping predictions are in:

major discounts this season–up to 30% off listed prices–as retailers compete for consumer dollars

Biggest discount wins?

share of the most expensive goods is set to increase by 19% compared to pre-season trends—driven in large part by competitive discounts

Inflation and price sensitivity who?

I think post-election holiday shopping is gonna pop like a champagne cork.

This.

If you try to be for everyone, you end up being for no one.

Or, as Vonnegut said, “if you open a window and make love to the world, so to speak, your story will get pneumonia.”