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For Google Ads peeps, looks like Discovery campaigns are being auto-upgraded to Demand Gen.

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The dawn of the age of the ideapreneur

Okay, so access to tech won’t differentiate you and prompt engineering won’t differentiate you. What will? Your ideas
…
The ideapreneur is someone who has learned to harness and control their creativity, to generate better ideas that they can then ask machines to bring to life. That’s the differentiating skill, the X factor – your ideas beget your machines’ output, and the better your ideas are, the better your machines’ output is.

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3 developmental fields at the top of my interest list:

  • Chips (especially for AI)
  • Batteries
  • Nuclear

On #1, OpenAI is thinking about entering the chip game.

It would make sense, and make them comparable to the other mega-platform players with custom chip ops (Apple, Amazon, Google, (Meta?), etc).

I wonder if Cerebras was the acquisition target.

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LinkedIn announced AI-powered automated ad campaign creation that “will recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging creatives, which marketers can adjust and fine-tune before they launch their campaign.” But a few days later the documentation link is a 404, so maybe it’s a thing and maybe it isn’t?

You can still use AI to create a predictive audience based on your pixel data.

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X (Twitter) is desperate for money since Elon has been scaring off advertisers. If you can’t get paid directly, why not get that money indirectly? (Deception fits the current playbook perfectly.)

Enter: Google Display Network

advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns

Potentially more importantly for you, you can exclude the placement.

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[Meta wants] to try to continue to shift advertisers from these lever pulling to creative iteration and creative innovation, and that’s where they want to put people.

-Andrew Foxwell

There is no such thing as in-platform secret sauce anymore in digital advertising. Your secret sauce is now your creative and content teams.

This is the future.

via Today in Digital premium podcast

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🎉🎉🎉

If you’ve enabled Google Signals for your property, simply disable “Include Google Signals in Reporting Identity” on the Admin’s Data Collection page.

Turning this option off helps to minimize data thresholding if your property uses Belnded or Observed reporting identity.

via MarTech

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Schwarzenegger​‘s Sales System

  • Figure out what you are selling
  • Figure out the customer
  • Write a simple, less than one-page pitch designed to persuade your target audience
  • Try it out

Rinse, repeat.

∞

As in music, so in branding:

As a composer/improvisor I am trying to construct a cosmos – give out a vibration and get across a worldview. What is called harmony in Western music is just one tool to do the above.

-Matthew Shipp

Can you name your brand references and sources as clearly as he can name his musical ones?

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X (Twitter) has stopped showing meta data on links. Now (for me) they look like images with a little domain name tag in the corner.

I spent longer than I probably should have trying to figure out the first one I saw.

A reminder of the perils of building your brand on top of someone else’s.