More ads in more places, Microsoft is rolling out Conversational Ads in Chat.

First up:

Compare & Decide Ads pull all the relevant data of various car models into a succinct table so the user can easily evaluate different options based on the criteria they find most important.

Sounds like Wirecutter et al but as an ad placement directly in the search/chat results.

Interesting note from the announcement:

Our demographics data shows that Chat usage skews to young adults across all verticals

Update time!

Apple emergency updates fix 3 new zero-days exploited in attacks

I’ve been waiting for this:

Amazon brings generative AI to Alexa

I think once generative AI models and smart assistants are merged, we’ll view the previous iterations like we do old text-based dungeon crawler games.

Especially once we hit the SkyRim version of smart assistants.

ad copy:

American men are beginning to realize that it is ridiculous to buy good suits and then spoil the effect by wearing an ordinary, mass-produced shirt. Hence the growing popularity of Hathaway shirts, which are in a class by themselves.

Hathaway shirts wear infinitely longer—a matter of years. They make you look younger and more distinguished, because of the subtle way Hathaway cut collars. The whole shirt is tailored more generously, and is therefore more comfortable. The tails are longer, and stay in your trousers. The buttons are mother-of-pearl. Even the stitching has an ante-bellum elegance about it.

Above all, Hathaway make their shirts of remarkable fabrics, collected from the four corners of the earth—Viyella and Aertex from England, woolen taffeta from Scotland, Sea Island cotton from the West Indies, hand-woven madras from India, broadcloth from Manchester, linen batiste from Paris, hand-blocked silks from England, exclusive cottons from the best weavers in America. You will get a great deal of quiet satisfaction out of wearing shirts which are in such impeccable taste.

Hathaway shirts are made by a small company of dedicated craftsmen in the little town of Waterville, Maine, They have been at it, man and boy, for one hundred and twenty years.

At better stores everywhere, or write C. F. HATHAWAY, Waterville, Maine, for the name of your nearest store. In New York, telephone OX 7-5566. Prices from $5.95 to $20.00.

Obama’s speechwriter could be talking about marketing here:

The most important thing about speechwriting — besides being able to string sentences together — is having a sense of empathy. You have to understand your audience and try walking in their shoes. But there are limits to empathy, in terms of imagination… Speechwriters are never putting their own views into a speech.

(isn’t a speech a form of marketing?)

What do users want from your brand on social?

• Responsiveness
• Updates on new products / services
• Exclusive deals
• More authentic, non-promo content

Your social platforms are now your PR, loyalty, promo, and blog channels. (But please still have owned channels for these things too.)

Same As We’ve Always Done

It’s not about the platforms or the tactics (or the snake oil).

It’s about meeting the customer:

• where they are
• with a story that resonates
• while putting them at the center
• and sharing the energy you’re made of

In an effort to scale what customers love about your brand using the reach of digital.

Related

🤖 What AI Thinks About AI

I asked an AI to tell me about AI, presented that to a client, and then got on my soapbox. Plus, some other robots stuff that happened recently.

CuriousMarketers.ClubKyle Mensing

I Call My Shot: Post-AI Trends

4 trends I think AI will be rocket fuel for, including changes to search, social, computing paradigms, and the almighty algorithms.

CuriousMarketers.ClubKyle Mensing