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This is where I’m trying to spend more of my time

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Finished reading: Dept. of Speculation by Jenny Offill 📚

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Shorter copy drives more action. It’s science!

3 ways to shrink your copy:

  • Fewer words
  • Fewer ideas (be really clear on your goal)
  • Fewer requests: more requests = less action on any of them

Be clear
Be concise

via the Nudge podcast

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Anybody can get traffic, but it’s hard to build an audience.

-Casey Newton

via Sounds Profitable

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Everything is marketing.

Unless what you’re doing is unique, it’s really marketing at the end of the day.

&

Brands are becoming media companies. So we’ll see more Red Bulls of the world.

& media companies are becoming brands.

We’re just going to see this amalgamation of everything being everything

via the Future Forecast podcast