Is the future of radio TV?
YouTube is the dominant player in podcasts (now with RSS feed ingestion).
The sports podcast network Locked On has turned their content into a 24/7 streaming sports show (YT link), and now has a Fire TV channel.
Big podcasts are basically small TV studios.
I’ve said it before, but here’s someone else saying it:
Boring is the worst thing your brand can be.
via Inc
How do you maximize your ads' ROI?
Better creative.
Creative quality is the primary lever we have left for targeting and the only aspect of advertising truly left within our control as marketers.
The magic doesn’t come from button pressing and knob twisting in an ads dashboard. It comes from great ads that are noticeable, memorable, and cause an emotional response that drives action.
Obsess about your brand’s creative.
via Demand Curve
Stanley is trying to dial back the drops frenzy by borrowing a page from the Taylor Swift playbook and getting people to sign up for the chance purchase a new product when it drops.
What goes into the screening process?
browser signals, location signals, fraud analysis, cohort signals and “assessing basically who looks like a real fan and who is using automation or otherwise to game the system,”
…
A red flag, for example, would be when the system detects that far too many people are entering from one IP address.
A lot of data science to sell an insulated straw cup.
via CNN
Another Podcast’s episode Google Gemini and AI bias unpacks the weights and training data stuff I briefly mentioned yesterday.
Hidden patterns in data and models as bias amplifiers.
Also the excellent quote “the fake is in the caption,” because what is a prompt but a caption for a future image?