“The buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the renting of a stage on which we may perform.”
-Howard Luck Gossage
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“Advertising builds brands best when it is entertaining, popular, and memorable, when it is not just a pitch, but a performance.”
-Paul Feldwick
via Westwood One
Podcast consumers prefer funny and entertaining ads but say they currently hear more ads that communicate dry features/benefits
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Appealing to consumers on an emotional basis is what podcast hosts do best and they should extend that method to their ad reads.
via Westwood One
Podcast ads are well suited for brand discovery, a stage that should be focused more on creating an emotional connection and less on reading your spec sheet.
Of course, if you have an offer you know works, you can use that too.
Have a personality, show it off.
the most powerful institutions, brands and people are the ones who are in alignment with their audience.
Streamers differentiate on content.
The tech is basically all the same and you can only do some many things on the interface front.
The “every one has a streaming service” wave meant it was about the content you could create. The end of the free money train ended that as a viable strategy.
Now it’s about games: video and sports.
Thus Disney to take $1.5 billion stake in Epic Games, work with Fortnite maker on new content
Iger calls it:
an important step when you look at the demographic trends and where Gen Alpha and Gen Z and even millennials are spending their time and media
Speaking of chips, Nvidia is feeling the heat from the new crop of startups looking to serve the exploding AI market with custom fabs.
Nvidia is building a new business unit focused on designing bespoke chips for cloud computing firms and others, including advanced artificial intelligence (AI) processors
via Channel NewsAsia