About those indirect competitors
So next time you think about how to garner more listeners, think more broadly about where that time will likely come from and what you are up against. It may not be another podcast.
Consumer attention is indeed a battle. They always have choices so the competition isn’t just another podcast, it’s everything.
via amplifi media
The cookie has crumbled and the replacement isn’t out of the oven yet. At least in the short term, ad platforms are turning to Enhanced Conversions.
A Google rep recommended this to me to avoid losing signal after Chrome sunsets them for good this summer.
From Microsoft:
With Enhanced conversions, you can supplement existing conversion measurements by using privacy-safe customer first-party data, such as email and phone number.
Apple enters the chat
Apple has released a new open-source AI model, called “MGIE,” that can edit images based on natural language instructions. MGIE, which stands for MLLM-Guided Image Editing, leverages multimodal large language models (MLLMs) to interpret user commands and perform pixel-level manipulations. The model can handle various editing aspects, such as Photoshop-style modification, global photo optimization, and local editing.
via VentureBeat
I love headlines like this
Netflix’s Threat Isn’t in Hollywood. It’s YouTube
Because they’re a great reminder that your biggest competitor probably isn’t what you’d consider a direct competitor.
YouTube is actually larger than Netflix right now. And growing! And it made more money than Netflix last quarter! It’s an ad-supported service… but has more than 100 million subscribers.
You don’t compete with substitutes, you compete with everything those dollars could be spent on.
Also, YouTube is underrated by many marketing plans. (Probably because it’s not easy or quick.)