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Finished reading: Evil Under the Sun by Agatha Christie 📚

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Create Google search ads, with AI!

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.

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TikTok tests feature to make every post shoppable as social media giant moves to create multibillion-dollar e-commerce business

TikTok looks to be following the Chinese social media app playbook, come hell or high water.

I don’t think an “everything app” will happen in the West. User reaction to the aggressive Shop push is increasing my confidence in this prediction.

users have complained about counterfeit and knockoff products sold on TikTok’s marketplace. Some also say the preponderance of ad-like posts from influencers is wrecking the experience.

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Threads is rising, TikTok is stalling, and Instagram is #1.

I’d venture weathering this latest challenger has Meta feeling nearly invulnerable, which is probably why Zuck feels confident enough to embrace open source for AI and the fediverse for Threads.

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You may have heard the Google Ads rule of thumb that you need 30 conversions before changing your bid strategy to Maximize Conversions. That’s not entirely true.

Max conversions can work on fewer than that. Target CPA or Target ROAS on the other hand, wait for 30.

per a Google Ads rep