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Sending a free copy of something to garner attention?

Send 2

Make it easy to share. Make it easy to spread.

Those who want to share it will identify the right audience better than you will.

via Josh Spector

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Wired: Threads?
Tired: TikTok?

Threads is continuing to grow, having tripled its downloads month-over-month in December

TikTok is still a massively popular app but its growth has started to slow amid consumer complaints that TikTok Shop is ruining the app’s experience.

via TechCrunch

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Meta has started rolling out its “first generative AI-powered features for ad creatives in Meta’s Ads Manager”

  • Background Generation: Creates multiple backgrounds to complement the advertiser’s product images
  • Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels
  • Text Variations: Generates multiple versions of ad texts based on advertiser’s original copy

2 big questions for marketers:

  • Will we be able to opt-out?
  • Will we be able to approve, or at least nudge, the outputs?

I’m hearing the answer to both might be “no”

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From Growth Hacks Weekly:

Dangle the carrot!

Outcomes > Features

The formula is 🥕 + How = $$$

Customers don’t want to know what you’re selling. They want to know what what you’re selling will do for them.

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Add New Jersey to your list of states with privacy laws

The bill covers any company doing business in New Jersey that controls or processes the personal data of at least “100,000 consumers,” or any business that processes the data of at least 25,000 consumers and makes money from it. Like California’s consumer privacy law, a “sale” is defined as “sharing, disclosing, or transferring” data for money or “other valuable consideration,” which could apply to third parties like ad-tech vendors.

If NJ is like CA, sending data to your analytics tool could qualify as “selling.”