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As interest targeting slowly goes by the wayside in favor of AI and algorithmically driven targeting, the targeting us marketers have the most control over is the pieces we feed the robots.

That means creative.

Your messaging and visual assets are where your true targeting capabilities lie.

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Meta expert Andrew Foxwell says the removal of detailed targeting means no more narrowing interest audiences via AND layering.

I don’t see this spelled out in the Meta post about it, but it would make sense under the “too granular” reasoning.

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TikTok usage is starting to slow — is TikTok Shop to blame?

new data indicates that TikTok’s growth has started to slow, begging the question if the app’s move into e-commerce via TikTok Shop is to blame.

The price (for platforms) of enshittification?

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Sponsored article are now available on Linkedin

you can now sponsor them for awareness, engagement, or even LEAD GENERATION

without sending users off Linkedin to consult your article

Just messaged the Blue Ion team to get this rolling for clients.

On-LinkedIn blogging through articles and newsletters is a great way to build awareness. This turns the amplification knob to 11.

(Just post those blog and newsletter posts to an owned platform too.)

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Finished reading: Haruki Murakami Manga Stories 1 by Haruki Murakami 📚