I’ve seen this idea proved out in client accounts.

UGC-like ads see up to a 29% increase in web conversions (AdWeek).

UGC content generates 4x higher click-through rates and a 50% drop in cost-per-click (AdWeek).

The overly polished Instagram aesthetic is dead. The age of “authenticity” is upon us.

via Buyology

This is interesting:

Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active users
…
The new 23 million-plus figure comes after Netflix a little over two months ago said its ad-supported tier had over 15 million monthly active users

Kash’s garden

She doesn’t grow plants.

The plants grow themselves.

Her job is to create conditions for the plants to grow.

The soil, the water, the light, the weeds… these are the conditions.

As marketers, we can’t always dictate the core conditions—the product, pricing, processes, customer care.

But we can create conditions that maximize the potential for growth and success.

You might not have picked the plants, but you can give them the best conditions to grow.

The arc of clarity bends toward simplicity.

-Rohan Rajiv

Hike Picasso’s Hill

Write like you’re human

Be comfortable with “I don’t know”