I’ve heard many references to the
incentive misalignment that we see on Google where what the user needs is traded off against what the advertiser needs and the experience is compromised
Lately. Not sure if the rise in frequency is because of the anti-trust trial or because LLM chat interfaces have shown a 10 blue links alternative.
this quote from Azeem Azhar
Compared to Podcast Pioneers (4+ listening years):
- Podcast Newcomers are Young
- Podcast Newcomers Are More Female
- Podcast Newcomers Are More Diverse
& finding their favorites (but that seems obvious)
Your audience (for whatever you do) will change over time.
You’ll have your Day 1s & ride-or-dies. But you’ll also have churn.
If you don’t update your mental picture of the audience, you’re at risk of alienation and irrelevance.
& remember:
There is always someone having their day one experience with you.
This mission “for the benefit of humanity” is incomprehensible. It’s like “don’t be evil” or “zombie flam brittlewurst,” which is a phrase I’ve just made up literally on the spot. It doesn’t make any sense. It’s impossible to run an organization against that because it’s not measurable.
There’s messaging that sounds good.
And there’s messaging that has substance.
The goal is the intersection.
A well-crafted message with meaning that is memorable for the audience it’s written for.
Instagram Chief Offers Insight Into Threads Content Ranking
To clarify, having a comprehensive list of every post with a specific word in chronological order inevitably means spammers and other bad actors pummel the view with content by simply adding the relevant words or tags.
&
To avoid getting overrun with bad actors and bots, search products need some ranking. You can show results in chronological order, but you then need to omit bad content that doesn’t quite cross the line and qualify to get taken down.
It’s almost like we can learn from keyword stuffing and toxic Twitter.