Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”
I got the pitch 404 Media mentions via a client, but I’m skeptical.
I don’t see Amazon & Google selling smart speaker convo data when they make piles of money off advertising.
I think this would be tough to pull off on iOS devices (but someone with more knowledge of the SDKs would be better to ask).
Smart TVs are a lawless frontier, so sure.
I would think most of this data is from Cox Media property apps on Android devices.
Or maybe I’m thinking wishfully.
More on Threads’ ActivityPub tests
a step towards fediverse and ActivityPub support. So, this is an open protocol for social networks so that they can talk to each other, and so you can actually even move eventually your followers from one app to another — Mastodon being one of the bigger ones.
&
over 2024 we’re going to be adding the ability to post from Threads to these other servers. We’re going to eventually also support the ability to show replies in Threads natively, and eventually allow you to even follow accounts on those other servers from the Threads app itself.
_via Manton
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On January 4, we’ll begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. We’ll roll this out to 1% of Chrome users globally, a key milestone in our Privacy Sandbox initiative to phase out third-party cookies for everyone in the second half of 2024
Google is killing the cookie (for real this time!)
Zuck on Threads:
Starting a test where posts from Threads accounts will be available on Mastodon and other services that use the ActivityPub protocol. Making Threads interoperable will give people more choice over how they interact and it will help content reach more people. I’m pretty optimistic about this.
The biggest name in social is (slowly) joining the fediverse.
How To GA4: Session Source / Medium
Previously included in the Hacking GA4 post about search bar filtering, this bit now has its own video so it's getting a post too.
Kyle Mensing
How To Find Source / Medium Data in GA4
GA4 features two levels of data aggregation: User & Session.
When it comes to acquisition metrics, user is the first-touch data. This will be imperfect due to cross-device usage, ad blockers, privacy considerations, yada yada, so on, & etc. But the first user [level of detail] metrics tell you how users got to your site the first time.
Session level is what you're used to from UA. What channel does each session originate from. This is where you'll spend most of your time analyzing ad performance.
And, if you're like me, you'll want to know which campaigns, ad groups/sets, and ads are driving what type on traffic and engagement. Which means looking at source / medium and other UTM-parameter based data.
Here's how you find it in the default acquisition report (I recommend building Explorations for anything you'll want to dive into on a regular basis):
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As reported on the linkblog:
Starting on (roughly) November 30, some UTM data has stopped populating in GA4.
I can’t see anything more granular than campaign level data from my UTM tags. A friend reports the same issue.
It appears the Google team is working on a fix.
UPDATE: Starting on 12/6 or so we began to see this data populating again. There was rumor of Google trying to restore the missing data but I still don't see any for the "dark period."