Through the lens of podcast ads:
Budgets shrink in January as brands pull back from the holiday sprint and plan for the year ahead.
Things ramp up as the middle of the year approaches.
However, there is also a small dip in midsummer as these same brands are preparing for the holidays at the end of the year.
& then the sprint:
Brands have spent the year planning for the last few months and are committed to their campaigns. This part of the cycle starts to pick up in September and goes through the end of December.
Inverse budget pacing could reap rewards.
Warner Bros. Discovery in talks to merge with Paramount Global
Is The Great Rebundling about to begin?
Humans Prefer AI-Generated Content, New Research Suggests:
AI content - either written entirely by AI or with a final edit by AI - was preferred by readers.
I wonder how much of this is that LLMs are a reflection of how we speak online, so it probably feels more like a mirror than a lot of human-generated marketing copy.
At every step, fish are often being processed to some degree. The more processing you get and the more steps there are in that supply chain, the more likely it is that you’re going to have some sort of mislabeling or fraud because it becomes more and more difficult to identify what it is because it’s become progressively more and more modified as it moves along the supply chain.
This is about more than fish processing.
via the Search Engine podcast