∞

Instagram is a great illustration of the splintering of social media:

users now “post a lot more to stories, and send a lot more DMs, than they post to Feed”.

main IG feed now becoming more of a discovery platform, in highlighting the best trending, primarily video content, while the social elements shift out of public sight.

original posting has continued to decline. And without that, Meta’s apps lose a significant aspect of their appeal, and their power as connective engagement surfaces.

Meta also gleans major value from interaction, and facilitating participation

_via social media today

∞

Ready advertiser one?

(Or maybe .5 since it’s not VR?)

Blippar’s AR units leverage both front and rear-facing cameras, launching immersive AR content within the ad creative itself without diverting users from the webpage.

∞

The thin gray line

Google’s big drop is a horizontal line.

Ads may be easier to distinguish from organic results again with the return of a dividing line between the two on search results pages.

And everything old is new again?

∞

Looks like Google realized Signals-based thresholding was annoying to everyone:

Google signals will be removed from the reporting identity on February 12, 2024. This change will apply to all of your Google Analytics 4 properties and will only affect reporting features. Google Analytics will still collect Google signals, when enabled, to be used in demographics and interests reporting. Google signals will also still support audience and conversion use cases, like remarketing and conversion optimization in linked Google advertising products.

∞

Update on the missing UTM data in GA4:

As of this morning I can see lower level parameters populating for yesterday (still no data from 11/30 - 12/5).

The key will be if this data is still there tomorrow (or even later today).