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OpenAI announces leadership transition
The board of directors of OpenAI, Inc., the 501(c)(3) that acts as the overall governing body for all OpenAI activities, today announced that Sam Altman will depart as CEO and leave the board of directors.
But what does this mean?
Mr. Altman’s departure follows a deliberative review process by the board, which concluded that he was not consistently candid in his communications with the board, hindering its ability to exercise its responsibilities. The board no longer has confidence in his ability to continue leading OpenAI.
An audio ads study found that less is more when it comes to copy.
Cutting 10 words (per minute) leads to a:
- 1% increase in consumers scoring an ad as standing out
- .25% increase in web traffic
24 extra words in a 30-second audio ad lowers ad response by -27%
Less density = fewer messages = higher memorability
An ad with four messages will have message recall of only 24% to 43% of ads with just one message. The more messages an ad attempts to communicate, the lower the likelihood of a single message being communicated.
If you don’t know what you’re trying to say, how will your customers?
Just heard from a Google rep that it takes up to 7 days for data to properly populate GA4’s attribution models.
Everyone loves a benchmark.
A study found…
The average month-on-month growth rate for podcasts is 1.62%
But
podcasts with less than 1,000 monthly downloads are nearly 8% more likely to double their listenership in the span of a year compared to mid-size shows with between 1,000 and 10,000 monthly downloads. Podcasts with over 10,000 monthly downloads are also the most likely to reduce their listenership, as it becomes harder to keep listeners interested.
Know what your goals are. And remember that metrics don’t always perfectly map to them.