consumers would like their smartphones to recognize their daily commute and suggest picking up coffee on the way
Sounds like a job for AI personal assistants.
the ability to take photos of products they see with their smartphones and be automatically directed to the product page for purchase
The traditional search engine as a mass platform is dead.
they want integrated shopping and entertainment experiences
So do the streaming platforms, Amazon has been working at this for a while.
Moral of the story: shoppers want experiences to be low friction and multi-modal.
influencers aren’t as influential as they once were
&
the creation of modern content experiences is shown to be one of the most effective ways to build trust
But
Only 5% said they’re more likely to purchase new brands instead of brands they trust.
Is owned media the new influencer channel?
Is discovery dead?
What makes consumers trust brands?
I think this is the shine coming off TikTok.
Consumers know influencers are the new sales people and they’ve been burned one too many times by crap products, which makes them wary of unfamiliar brands too. So they’ll check out the brand’s channels to see if they’re legit, which means investing in content.
According to Etsy the trends of the season are all about whimsy, comfort, and nostalgia.
I consider this a post-pandemic rebound trifecta.
Sephora’s recent biannual sale snafu carries two good lessons.
It may be time to rethink the mass drop model since serve scaling is expensive. Ticketmaster has been getting blasted for the same thing. But if you’re going to drop, at least have decent messaging ready for when things crash.
Maybe sales can become brand holidays instead of just accounting exercises. Sephora runs two sales a year and shoppers plan for them. They don’t need to align with a shopping holiday, they are a shopping holiday for the stans. And that’s much more valuable.