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AI isn’t going to replace people, but it will replace people that don’t use AI.

via Manton Reece

The future is centaurs.

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Massive Meta Minithread

I’ve collected too many tabs of Meta related stuff, so here it all is.

Chat with AI in Messenger
This isn’t surprising, especially given Snap’s success with AI chatbots. The real question is: does Meta know their market? One persona appears based on Blender from Futurama, which feels like a miss for the youth.

Plus, AI Studio to let developers build custom chatbots. AI might make Meta’s messenger dreams for brands a reality…finally. It used to be like setting up a choose-your-own adventure chat.

Meta Posts 23% Growth as Ads Rebound, With Profit More Than Doubling.
There really isn’t a company better at monetizing via ads. I expected the headlines about decreasing spends and worries over ROI would amount to little.

Instagram Makes Reminder Ads Available for Stories Placement.

You know Zuck loves this one: How TikTokers are making tons of money on Facebook, an often overlooked ‘cash cow’ for short video (hint: Facebook boomers have money).

Meta’s adding some new ad optimization tools for the holiday push, including variable campaign budget options, new tools to entice purchase actions, and more direct linkage to buy products from ad displays.

Threads! It’s still a thing! A thing with almost 100 million monthly users (that’s 1/6 of the way to X). And now polls and GIFs (at least on mobile).

And a few tools & things curious marketers might enjoy:

When you optimize for value, we use machine learning to predict how much return on ad spend (ROAS) a person may generate. We then use this prediction to bid for your highest value customers. By bidding more for people who are likely to spend more, you can help ensure you are maximizing the value of conversions for your campaigns.

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The more important it is to meet your numbers, the more important it is to stop concentrating on your numbers and start concentrating on the clients' numbers.

-Let’s Get Real Or Let’s Not Play​

via Josh Spector

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We might have reached peak vertical video:

Have consumers started to cool towards short-form video? That’s certainly one read from Google and Snap results.

If anything this serves as a good reminder to not go all in on one content format based on the platforms’ push du jour (just ask news publishers about social video). Different businesses do different forms of content better than others and different forms work better for different purposes.

Don’t give up on vertical video. But don’t go all in on it either.

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I’ve been waiting for streaming to make TV advertising easier and more accessible, Amazon is giving it a shot.

Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV apps.

More ways Amazon is trying to connect its various platforms and generate more ad revenue.