This bit from The Garden Report podcast is bigger than sports.

The teams are your property as the fans. They’re yours. [The players] are the stewards—they’re carrying the mantle now and then they’ll hand it to someone else and someone else. So they’re managing something that’s yours. It’s more yours than theirs. They come and go. This is your team.

Teams are the ultimate. We get irrational about our teams.

But they’re still brands. Brands built on community.

Employees of companies come and go but the (customers) hopefully stay. Which means the brand is theirs, not yours.

Be good a steward.

Social has split into public and private versions.

Public is content creation by influencers, creators, and brands.

Private is content sharing by the majority of users via closed channels like messages.

Public publication. Private distribution.

Instagram continues to lean into more enclosed group sharing, this time via a new option that enables you to share a Story with multiple group lists at once, so you can better curate who sees your updates.

The only way to give your fans the gift of an amazing (yet fairly generalized) feeling is to make a very specific, detailed, on-purpose show.

-Gabe the Bass Player