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If you’ve enabled Google Signals for your property, simply disable “Include Google Signals in Reporting Identity” on the Admin’s Data Collection page.

Turning this option off helps to minimize data thresholding if your property uses Belnded or Observed reporting identity.

via MarTech

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Schwarzenegger​‘s Sales System

  • Figure out what you are selling
  • Figure out the customer
  • Write a simple, less than one-page pitch designed to persuade your target audience
  • Try it out

Rinse, repeat.

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As in music, so in branding:

As a composer/improvisor I am trying to construct a cosmos – give out a vibration and get across a worldview. What is called harmony in Western music is just one tool to do the above.

-Matthew Shipp

Can you name your brand references and sources as clearly as he can name his musical ones?

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X (Twitter) has stopped showing meta data on links. Now (for me) they look like images with a little domain name tag in the corner.

I spent longer than I probably should have trying to figure out the first one I saw.

A reminder of the perils of building your brand on top of someone else’s.

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The Fed won’t be lowering rates as soon as we/they hoped. (& fed student loans are back.)

Economically speaking:

Companies need to make their cash last longer and

[Consumers are] going to skip an iPhone cycle. They’re going to skip upgrading their car, you’re going to keep your car an extra 2 or 3 years. And if you were thinking about moving your house, you’re going to say ‘you know what, I’m going to make this house work.’

These behaviors have already started, this could be the nudge that entrenches them.

Messaging that’s 2-3 years old is now completely outdated. Adapt to now.