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Moments of chaos are moments of opportunity.

-Don’t Say Content

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After 81% of agency pros told Digiday last year that they purchased advertising on Facebook on behalf of clients in the plast month, just half (50%) said the same this year. And Instagram saw a similar drop, from 81% who said last year they’d bought ads on the platform for clients in the last month to 48% who said so this year.

This should mean less competition in the auction and cheaper results for those that remain.

Attribution (at least the iteration of the past few years) is essentially dead. I’m guessing relying on those models is leading to these decisions.

Zig when others zag.

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Apple has all the pieces for it’s own search engine. It just needs the appetite to give up $8B in guaranteed money from Google each year.

AI might be the catalyst. Models are built on data, and big companies aren’t going to want to share. (Plus, any antitrust action may make Big G less likely to shell out.)

Think about a Spotlight search experience built on full, cross-app/web indices and connections to various inputs types with a chat-like interface. All built on Apple’s privacy reputation. (And Apple’s adtech stack, of course.)

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Headline: Gen Z is more likely to be OK with targeted ads — here’s what the numbers say / Shopping habits of the younger cohort differ significantly from baby boomers.

Here’s what this actually means:

Younger consumers raised post-social media are fine with their advertising normal. Internet native shoppers also shop differently than older shoppers.

No surprises here.

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Product placements can drive searches and purchases, research finds

This is why:

  • Apple made it easy to use their products in TV and movies
  • Multimodal AI will change search behavior (just snap a pic of the screen and ask “where can I buy this?”)
  • Streaming platforms (like Amazon (and video game companies)) want to make media shoppable