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Facebook can be sued over allegations that its advertising algorithm is discriminatory

This has already happened in verticals like housing and credit. The number of “special categories” might grow after this. How will this impact the Advantage push?

“Facebook does not merely proliferate and disseminate content as a publisher … it creates, shapes, or develops content” with the tools.

Big Tech is already on trial (Amazon, Google). AI is putting algorithms front-and-center. Section 230 has been targeted before.

This Meta ruling will just be the first of many, which means digital ad targeting is about to be overhauled. Is this the future?

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See what I mean?

We are the messaging team on TikTok. Our team’s mission is to facilitate meaningful user connections through TikTok’s messaging experience, which is still in its infancy.

Collaborative creation is now creation and distribution.

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Social media is splintering into content created by the few and private sharing by the many.

Or, all social apps are becoming messaging apps.

As it works to better align the app with evolving user behaviors, Instagram’s rolling out a new option to share feed posts with Close Friends only, providing another way to facilitate more enclosed group engagement.

Buzzword bingo: social is becoming a dark forest

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Apple suddenly remembered it had a podcast app and wants to pull a Spotify and YouTube Music by diversifying the (non-music) content you can listen to.

Apple Podcasts becomes the best way for listeners to access many forms of premium audio content — podcasts, news briefs, narrated articles, radio shows with full music, educational courses, guided meditations, sleep sounds, and much more — all in one place.

We’ve had the golden age of TV. Time for the golden age of audio.

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In the world of email marketing, clicks are more valuable than opens. Especially now that many email providers have anti-tracking measures that spoof opens (either inflating or deflating your number depending on implementation).

Reporting on open rates is like reporting on impression totals for paid ads.

This thread gets a lot deeper on this topic.